Basco Paints Uganda
Client / Partners
Basco Paints Uganda
Primary Specialty
Campaign Creative & Media Buying
Market Segment
Manufacturing / FMCG
Project Tenure
2 Years
The Infrastructure
Graphic Design, Radio Scripting, Media Negotiation
Maintaining Dominant Market Visibility.
The Challenge
Basco Paints required sustained, high-impact visibility across two major nationwide campaigns ('Simbula ne Basco' and 'Ordinary is Boring') to defend and grow market share across both urban and rural Ugandan markets.
Our Solution
We operated as the recurring creative and media agency, managing the end-to-end campaign infrastructure. Our scope included full graphic design, asset adaptation for regional languages and markets, radio scripting, and the negotiation and execution of a nationwide media buy.
Metric
30%
Share of Voice achieved at campaign peak
Metric
39.15%
Savings secured below industry rack rates
Metric
2x
Consecutive campaigns secured on performance
"Their creative direction was sharp and locally resonant, and their execution, from design outputs to broadcast-ready audio, was delivered to a high professional standard."
— Basco Paints Uganda
Play Radio Asset
Case Study Evidence
This result was delivered via a Pro Circle.
Our managed circles provide consistent, high-fidelity creative infrastructure for growing brands.
Up Next
10X Project
IV league