Ask five Kampala studios what a brand identity costs and you'll get four "it depends" and one quote so vague it may as well be a riddle. We publish our prices, so we might as well publish everyone else's too.
Here is what the market actually charges in 2026, what you get at each level, and how to decide what your business should spend.
The 100K–400K gig logo
You get a logo file and maybe two revisions. Nobody asks what your business does or where the logo will live. This tier exists for testing a business idea over a weekend, and that's a legitimate use. It becomes a problem when the idea works and the logo has to walk into a boardroom. We've written about how that movie ends.
The 800K–2.5M freelancer
A good independent designer in Kampala charges somewhere in this range for a logo plus basic guidelines: colors, type, a few usage rules. Quality here varies wildly, and most of the variance is the brief, not the designer. If you can't explain who the brand is for, no freelancer can save you at any price.
The 2.5M–6M identity system
This is where "logo" becomes "identity": a logo suite, color and type systems, usage guidelines, a social media kit, presentation templates. Enough that a new hire or an outside printer can produce something on-brand without calling you.
Our own Brand Identity Sprint sits in this tier, at 2.5M to 4M with three feedback rounds built in. The Atta Breastmilk Community identity came out of exactly this process.
The 15M+ agency build
Big agencies add strategy workshops, market research, naming, sometimes a full launch campaign. For a funded company repositioning itself, that can be worth every shilling. For most SMEs it's paying for meetings. You know which one you are.
What actually moves the price
Four things, roughly in order: how much thinking happens before design starts, how many applications the identity has to cover, the seniority of the hands doing the work, and how many revision rounds are included. "Unlimited revisions" sounds generous. What it usually means is the studio hasn't scoped the work and will make it up as they go.
Match the spend to the job
Pre-revenue and still testing? Spend 300K, move on, and rebrand when something is at stake. Selling to corporates, raising money, or fighting for shelf space? The 2.5M–6M tier is the honest minimum, because your identity is doing commercial work every single day. The 15M tier makes sense when strategy is genuinely the missing piece, not just the flavour of the pitch deck.
Whatever you spend, get it in writing
Price, deliverables, revision rounds, payment terms, and who owns the files. All of it, before money moves. We run 50% to start and 50% on delivery, and you own every final file — the full details are in our Engagement Terms. Any studio worth hiring will happily put its equivalent on paper. The ones that won't are telling you something.
Not sure what your situation needs? Post a brief with your budget range and we'll tell you honestly whether it's enough, and what to do if it isn't.