Every startup job board has a listing that reads like a ransom note: "Looking for a Growth Hacker. Must be an expert in SEO, Facebook Ads, HTML/CSS, Premiere Pro video editing, B2B copywriting, and UX/UI Design in Figma."
The salary offered? $40,000 a year (or roughly 3 million UGX a month locally).
You are looking for a unicorn. And even if you find one, you are going to break their horn. The "full-stack" marketing hire is a myth born out of startup cheapness, and it guarantees mediocre output across the board.
The Jack of All Trades is a Master of None
If someone is editing your podcast, writing your whitepapers, and managing your ad spend, they are doing all three things averagely. In a highly competitive market, "average" doesn't convert. Your average ad creative will be ignored. Your average copy will bore the prospect.
The Context Switching Killer
The brain requires completely different operating modes for writing an analytical SEO report versus designing a vibrant brand identity. When you force one person to constantly switch between analytical and creative tasks, you destroy their deep work capability. They burn out within six months, taking all your institutional knowledge with them.
The Network Solution
Stop trying to hire one person to do six jobs. Hire a brilliant Marketing Strategist who understands the business goals. Then, give them a budget to plug into an elastic talent network. Let them hire an elite copywriter for the campaign, a specialized animator for the video, and a technical expert for the SEO.
You build a far superior machine when you assemble specialized parts instead of relying on a Swiss Army knife.